L'Oréal Casting Crème Gloss 323 Dark Chocolate

The L'Oréal Paris Casting Crème Gloss 323 Dark Chocolate is a gentle, ammonia-free semi-permanent hair colour from L'Oréal Paris that delivers rich, shimmering dark chocolate brown (shade 323) with warm, multi-dimensional chocolate reflect and glossy depth. Enriched with a nourishing honey conditioner, this creamy, non-drip formula provides up to 8 weeks of lasting colour, optimal coverage of first grey hairs (up to 50–70%), and 3x glossier shine compared to non-glossy colours. It tones hair intensely yet naturally, blends greys seamlessly, adds radiant gloss, and leaves hair feeling satin-soft, conditioned, and healthy without the harsh ammonia smell. Ideal for easy at-home application on all hair types—especially those wanting rich dark brown with chocolate warmth, grey blending, intense shine, and nourished feel—it gives salon-quality glossy results from the first use, with cumulative softness and radiance over time—perfect for achieving a sophisticated, natural-looking dark chocolate brown with mirror-like shine and healthy hair feel.

Key Features

• Ammonia-Free & Pleasant Fragrance: Gentle formula with no ammonia smell—ideal for sensitive scalps and comfortable colouring.
• Rich Dark Chocolate 323: Deep, warm chocolate-brown shade with shimmering gloss for multi-dimensional, natural-looking richness.
• Optimal First-Grey Coverage: Covers up to 50–70% grey hairs seamlessly with even, natural results.
• 3x Glossier Shine: Glossing technology delivers mirror-like shine that lasts up to 8 weeks.
• Honey Conditioner Included: Nourishes and softens hair during and after colouring for satin-soft, healthy feel.
• Easy At-Home Application: Creamy, non-drip formula with full kit (colour cream, developer, conditioner, gloves, instructions).

How to Use

• Perform allergy patch test 48 hours before use.
• Apply to dry, unwashed hair; wear gloves provided.
• Mix colour cream with developer in bottle; shake well.
• Apply from roots to ends, massage in; leave on for 20–30 minutes (follow instructions based on hair type and desired intensity).
• Emulsify with warm water, rinse thoroughly until water runs clear.
• Apply included honey conditioner, leave 2 minutes, rinse out.
• Use every 4–8 weeks to maintain colour; suitable for all hair types.